Heidi Wong

Senior Designer

Austin, TX · Remote Friendly
hwongdesign.com

Summary

Senior Designer. 16 years of experience crafting high-impact digital experiences across PropTech, AI, and E-commerce. I specialize in elevating brand systems, complex UI design, and pixel-perfect execution that bridges the gap between aesthetic vision and engineering reality.

Skills

Design
Product Design, UI/UX, Design Systems, Design Operations, Responsive Design, Branding, Marketing Design

AI & Emerging Tech
Top 10% Distinction, IxDF AI for Designers, Prompt Engineering, Mitigating AI Bias, Responsible AI Design

Accessibility
WCAG Compliance, Axe-con (Deque) Regular Attendee, Accessibility Browser & Figma Plugins

Tools
Figma (Expert), Adobe Creative Cloud, Sketch, InVision, Zeplin, Maze, JIRA, Procreate

Technical
HTML & CSS, Version Control, Design Planning, Information Architecture

Experience

Senior Product Designer | Keller Williams
June 2021 – May 2026

  • Lead design strategy and cross-platform projects to align with business goals and design direction for both B2B and B2C products on desktop and mobile

  • Transform complex requirements into intuitive, accessible designs; execute the full innovation process including user flows, wireframes, mockups, and prototypes

  • Specialize in designing AI-powered real estate solutions that simplify complex workflows for agents, consumers, and market center leadership

  • Govern design operations including team-wide file management systems and design system implementation to ensure scalable, developer-ready handoffs

  • Conduct generative and evaluative research, including focus group labs, agent interviews, and usability testing

  • Collaborate with cross-functional teams of developers, researchers, and product managers in an Agile development process

  • Lead design critiques and mentor peers to promote a design-thinking culture across the organization

  • Proactively introduce new solutions to improve efficiencies and collaboration in the design workflow

Senior Designer | Saatva
February 2021 – June 2021

  • Developed brand guidelines to increase brand awareness for direct-to-consumer e-commerce

  • Collaborated with in-house agency-style creative team on videos and environment renders

Marketing Web Designer | Saatva
January 2018 – February 2021

  • Designed compelling web and landing pages focused on the customer experience, utilizing proven best practices in web design

  • Created emails, HTML5 display ads, illustrations, postcards, print ads, brochures, and social graphics

  • Managed multiple concurrent projects and consistently met deadlines

Independent Contractor | Everi Holdings, Inc. & Austin Resource Recovery
January 2016 – January 2018

  • Maintained consistency across platforms and print materials; aligned internal and external stakeholders for congruent marketing

  • Branded new initiatives, products, and services; designed print and digital materials for tradeshows

  • Presented design iterations to directors and leads; directed and organized photo shoots

  • Developed and launched responsive UI design for company intranet

  • Designed and tested emails; created and updated web pages from creative briefs

  • Designed a new system of recycling, trash, and composting curbside cart labels for the City of Austin

  • Designed magazines, flyers, city guidelines, and direct mail

  • Conducted recorded experience interviews with Austin residents to support recycling initiatives

Visual Designer | RetailMeNot, Inc.
July 2015 – January 2016

  • Developed and pitched seasonal marketing campaigns from concept through execution

  • Designed and optimized dynamic mobile display ads and banners

  • Templatized production tasks to improve team workflow efficiency

  • Laid out responsive game interface in Sketch

  • Designed social media placements, websites, responsive company directory, blogs, mobile app UI, newsletters, print ads, and signage

Visual Designer, Production | RetailMeNot, Inc.
February 2012 – July 2015

  • Provided designs for marketing, PR, HR, engineering, overseas teams, and UX designers

  • Improved processes and defined brand standards across the organization

  • Used InVision and JIRA to track projects and share files with stakeholders

  • Created, optimized, and resized icons, logos, and assets to pixel-perfect specifications for web, native app, and mobile web

Freelance Designer | Independent Contractor (OeFun, GameSalad)
August 2010 – February 2012

  • Built mobile UI design based on concept sketches and user flows

  • Created character animation, environments, items, and objects for social mobile games

  • Laid out and illustrated GameSalad's employee handbook

  • Modeled, textured, and lit 3D assets in 3ds Max

Animator | Powerhouse Animation Studios, Inc.
December 2010 – May 2011

  • Illustrated interactive educational content in Flash for published title Secondary Science (Compass Learning)

Education

University of Texas at Austin

Bachelor of Fine Arts, Emphasis in Studio Art  ·  2005 – 2007

Austin Community College

Associate of Applied Science, Video Game Art  ·  2009 – 2010