Seasonal Campaigns
Scope: Brainstorm, design the mood board, and pitch the mood board to marketing.
Create designs for Facebook, Instagram, mobile display, and email.
Tools: Illustrator and Photoshop.
Black Friday
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Black Friday 〰️
Valentine’s Day
Scope: Brainstorm, design the mood board, and pitch the mood board to marketing.
Create designs for Facebook, Instagram, mobile display, and email.
Tools: Illustrator and Photoshop.
Halloween Seasonal Campaign
Halloween Seasonal Campaign
New Year
Seasonal Campaign
Goal: Brainstorm, design the mood board, and pitch the mood board to marketing. Design a variety of Facebook, Instagram, mobile display, and email assets.
Tools: Illustrator and Photoshop.
Timeframe: One week to deliver the entire campaign from brainstorm to assets.
Mood board presented to RetailMeNot’s Marketing team. The mood board functions as a style guide for each seasonal campaign.
Top left: Facebook asset.
Top right: Instagram mockup using stock photography.
Bottom left: mobile display ad.
Middle right: dynamic email banner. Bottom left: colors for the New Year campaign, derived from RetailMeNot's brand book.
Facebook image. Constraints: 20% text limit.
Animated email banners (body)
Animated email banners (header)
Dynamic mobile display ads many copy options were created for each size to test performance.
Retargeting ads
